Visitor Profile for ISS GUT! 2025

Meet your target group!

  • The proportion of trade visitors to ISS GUT! was 91% in 2025. 55% of our visitors were top decision-makers. Almost 71% attended the ISS GUT! 2025 for the first time.
  • 61% of the trade visitors had a travel distance of up to 100 km. 39% came from further.
  • The ISS GUT! was convincing: 82% of visitors will come again in 2025 and 86% will recommend a visit to others.

The following charts show the industry breakdown, key product categories, visitor interests, professions, and the origin of trade visitors:

Importance of the product areas for the visitors
ISS GUT! trade visitors are involved in the following segments
Visitors origin
Visitors professions
Visitor needs