Visitor target groups of ISS GUT! 2021

Meet your target group!

  • The proportion of trade visitors to ISS GUT! was 87% in 2021. 62% of our visitors were top decision-makers. Almost 64% attended the ISS GUT! 2021 for the first time.
  • 61% of the trade visitors had a travel distance of up to 100 km. 39% came from further.
  • The ISS GUT! was convincing: 81% of visitors will come again in 2023 and 80% will recommend a visit to others.

Importance of the product areas for the visitors
ISS GUT! trade visitors are involved in the following segments
Visitors origin
Visitors professions
Visitor needs