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    Visitor Target Groups ISS GUT! 2019

    Trade visitors at the ISS GUT! make up 86% of all visitors. More than half (50%) of the visitors are high-level decision-makers.

    Revisiting the fair:
    84% of the visitors will definitely visit the fair again.

    Trade visitors attending ISS GUT! are involved in the following segments


    Key product areas for visitors include


    Visitors need


    Regional origin of visitors


    61% of the trade visitors have a journey of up to 100 km. 39% travel a further distance.

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