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    Visitor Target Groups ISS GUT! 2019

    Trade visitors at the ISS GUT! make up 86% of all visitors. More than half (50%) of the visitors are high-level decision-makers.

    Revisiting the fair:
    84% of the visitors will definitely visit the fair again.

    Trade visitors attending ISS GUT! are involved in the following segments

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    Key product areas for visitors include

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    Visitors need

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    Regional origin of visitors

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    61% of the trade visitors have a journey of up to 100 km. 39% travel a further distance.

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