Visitor Target Groups ISS GUT! 2017

Trade visitors at the ISS GUT! make up 90% of all visitors. More than half (55%) of the visitors are high-level decision-makers.

Revisiting the fair:
74% of the visitors will definitely visit the fair again.

Leverage this opportunity as an exhibitor at ISS GUT! to meet knowledgeable visitors who are willing to invest.

Trade visitors attending ISS GUT! are involved in the following segments

Key product areas for visitors include

Visitors need

Regional origin

67% of the trade visitors have a journey of up to 100 km. 33% travel a further distance.