Visitor Target Groups ISS GUT! 2019

Trade visitors at the ISS GUT! make up 86% of all visitors. More than half (50%) of the visitors are high-level decision-makers.

Revisiting the fair:
84% of the visitors will definitely visit the fair again.

Trade visitors attending ISS GUT! are involved in the following segments

Key product areas for visitors include

Visitors need

Regional origin of visitors

61% of the trade visitors have a journey of up to 100 km. 39% travel a further distance.